About conversion tracking
Conversion tracking is a free tool that shows you what happens after a customer interacts with your ads, whether they purchased a product, or otherwise did an action on your website that you want to count after someone interacts with your ad. These are actions that you’ve defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. These customer actions are called conversions.
How conversion tracking works
Conversion tracking is used to track Website actions: Purchases, sign-ups, and other actions that customers complete on your website. Learn more about how Google Ads tracks website conversions.
Once you’ve set up conversion tracking, Okiano can track data on conversions for your campaigns, Ad Groups, Ads, and Keywords and adjust your advertising to helps you achieve important goals for your business.
IMPORTANT: If you are a Shopify merchant, please visit the Shopify Merchants: Installation instructions for Google Tracking Code page.
Setting up conversion tracking
Start by searching your Mail for an Email from Okiano Marketing <firstname.lastname@example.org> with a subject line containing: "Tracking the traffic". This email has the conversion tracking codes enclosed.
Step 1: install the global site tag, copy the tag code from the email and paste it between the <head> </head> tags of every page of your site.
the "Global site tag" looks like this:
Step 2: install the event snippet, copy the tag code from the email to your checkout or thank-you page between the <head> </head> tags right after the global site tag.
Select and copy the first: "event snippet tag". It will look like this:
NOTE: the conversion page is the page your customers reach on your website after they've completed a conversion. For example, the 'Thank you for your order' page.To track a different value for each conversion, edit your tag to record the value for each conversion as shown here:
Related article: Testing the conversion tracking