Okiano marketing automation for Magento 2
Increase sales using AI for better Google Ads campaigns
Detailed installation steps
Table of Contents
- Installing Okiano Marketing Automation extension from the marketplace
- Activating Okiano Marketing Automation extension from the marketplace
- Detailed Instructions
- Allowing Read Access
- Viewing the Integration
- Using Okiano
Knowing the intent of users searching the Internet provides the opportunity to serve the exact information they need and influence their decision. For example, if someone types the search phrase “price of black dress shoes”, we have a good sense of what their content expectations are as well as their intention. Okiano uses Machine and Deep learning to figure the intent of users and create keywords and Ads creative to meet these users' intent. This is how we automate the entire search advertisement task for eCommerce Digital Marketing and drive positive results to our retail customers.
Connecting Okiano to your Magento 2 store
Okiano integration with Magento 2 allows for your store data to be continuously updated on Okiano servers. This, in turn, ensures your Ads and search terms are always relevant and accurately represent your store.
Connecting your Magento 2 store is easy. All you need to do is install the "Okiano Marketing Automation" extension from Magento Marketplace.
To begin, log in to your Magento 2 admin dashboard, click on the "Find Partners and Extensions" icon on the left side menu
Scroll down to find the "Magento Marketplace" section and click on the button "Visit Magento Marketplace". Once there, search for Okiano and purchase for free the Okiano Marketing extension.
Click the extension icon to make the free purchase
when completing the purchase, you will get to a window where you can choose to download or install the extension.
Magento Commandline Installation Instructions
NOTE: since the Web Setup Wizard is being deprecated in Magento 2.3.6 and will be removed in Magento 2.4.0 you need to use the command-line download method to install Okiano Extension.
Click on the Download link to get the Zip file containing Okiano Extension.
Follow the steps in the CLI Install to install the Okiano extension https://devdocs.magento.com/extensions/install/
Once done, continue to Step -2 below.
2. Activating Okiano Marketing Automation extension
Log in to your Magento 2 admin dashboard to install the Okiano Marketing extension from the Magento marketplace.
3. Detailed instructions
Follow the example on the image below and from the side menu, choose and click:
System -> Extensions -> Integrations.
You should now be able to see a table listing your installed integrations. Find the integration named Okiano Marketing and click the Activate link.
4. Allowing read access
An Overlay Should pop up from the side of the Screen. On it are listed the resources from your website for which Okiano is requesting access. Click the Allow button to provide Okiano with reading access.
NOTE - Read access permission is mandatory for Okiano marketing automation operation.
Once you Allow, a popup will present you with the Okiano signup window. Complete the signup process and then close the window.
5. Viewing the Integration
Upon successful completion of the integration, you should be able to see the “Okiano Marketing” row added with an “Active” indication in the Status column to your site integrations table.
Your account details will now be reviewed by an Okiano admin and your store's catalog will automatically be read by the secured Okiano servers.
You can track progress by going to https://www.okianomarketing.com and signing in with the login credentials you created earlier.
6. Using Okiano
Once signed in to Okiano, fill in your store details.
Connect your Adwords and Analytics
Choose you plan
Set your Advertising Budget
And you are good to go. Your Ads will be created and advertised.
Once the Okiano system completes analyzing your website, it will create effective, great-looking Search Ads (Google AdWord). These Ads can be used for your search campaigns and A/B testing to yield the best possible results for your search campaigns.
Okiano will populate these Ads on Google AdWords, creating the Ads, Keywords, Ad Groups, and Campaigns. Proper targeting information will be included as adjusted in by our proprietary AI algorithms. Should you choose “Okiano Advanced Sales”, Okiano will continuously monitor your website and update changes, if “Okiano Premium Campaigns” is chosen, campaign performance and budget will also be monitored and managed automatically to the level of a single Ad and Keyword.
With Okiano, your advertisement will be cost-effectively reaching precisely these audiences most likely to purchase at your store. Kindly note that the AI needs time and budget to learn what works and what not for your store in order to obtain the best results.
Use Okiano dashboard at https://www.okianomarketing.com to see your store performance to the level of a single category and Ad.
View your store categories and adjust their Display Names and associated Keywords
Review your Ads and Suggest changes to the copy-wording
Click the settings button to change your settings