Getting started with Google Analytics

To start collecting basic data from a website using Google Analytics you will need to create or sign in to your Analytics account and obtain and install a Google Analytics tracking snippet.

1. Go to google.com/analytics
2. Do one of the following:
   • To create an account, click Start for free.
   • To sign in to your account, Click Sign in to Analytics.
3. Set up a property in your Analytics account. A property represents your website or app, and is the collection point in Analytics for the data from your site or app.
4. Set up a reporting view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
5. Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property.